S&B CREATION is a Morocco-based Limited Company
that creates, commercializes and
distributes board games.
It was founded in 1992 by Youssef Benamour
Sijelmassi, while they were still
students at the University Paris Dauphine.
The two founders created the game Le Voyageur, a number one best-seller game in Morocco for
In total, several thousand games were produced and distributed throughout the country.
1993, the game Le Voyageur
gained a national recognition when it was adapted on TV as a daily
broadcast on the main Moroccan television.
1995, S&B Creation launched a nation-wide co-branding advertising campaign
with a major Moroccan dairy company. At the end of the campaign, more than 5 million boxes of
the international brand name, KIRI, have been sold by the company. The campaign was a total