Le Voyageur: The First
Moroccan Board Game
My Role while at S&B
Learning Experience while at S&B CREATION
Raised $100,000 to found S&B CREATION.
Acted as Finance Manager to set
the Company's Budget, the Pricing Strategy, and ensure a tight Cost Control.
Marketing and Sales Experience
Acted as product manager to develop
several board games, and realize the Sales Forecasts.
Implemented a nationwide co-branding
advertising campaign with the largest Moroccan dairy company, leading to
significant sales’ increases.
Trained and led a sales team of 15
people to sell several thousand games.
Designed two direct marketing advertising
campaigns with leaflets; the first one targeted more than 1,500 companies
and the second one was aimed at 5,000 potential end-users.
Organized an inauguration show with
1,200 people to launch the game Le Voyageur.
Designed a billposting campaign in
all of the country's main airport terminals.
Negotiated the royalties’ fees for
the adaptation of the first Moroccan game as a daily broadcast (sponsored
by Procter & Gamble) on the main Moroccan TV.
Operations Management Experience
Designed and implemented a distribution
network of 130 retailers throughout the country.
Increased the retailers’ average margins
on our products by 10 points through efficient cost control.
Reduced the new product development
time by half through a more efficient time and team management.
Reduced the production costs by 25%
by internalizing a larger part of the production process.
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