Le Voyageur: The First
Moroccan Board Game
(Casablanca, Morocco)
My Role while at S&B
CREATION
Co-Founder/Principal
(1992-1995)
My
Learning Experience while at S&B CREATION
Financial Experience
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Raised $100,000 to found S&B CREATION.
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Acted as Finance Manager to set
the Company's Budget, the Pricing Strategy, and ensure a tight Cost Control.
Marketing and Sales Experience
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Acted as product manager to develop
several board games, and realize the Sales Forecasts.
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Implemented a nationwide co-branding
advertising campaign with the largest Moroccan dairy company, leading to
significant sales’ increases.
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Trained and led a sales team of 15
people to sell several thousand games.
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Designed two direct marketing advertising
campaigns with leaflets; the first one targeted more than 1,500 companies
and the second one was aimed at 5,000 potential end-users.
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Organized an inauguration show with
1,200 people to launch the game Le Voyageur.
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Designed a billposting campaign in
all of the country's main airport terminals.
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Negotiated the royalties’ fees for
the adaptation of the first Moroccan game as a daily broadcast (sponsored
by Procter & Gamble) on the main Moroccan TV.
Operations Management Experience
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Designed and implemented a distribution
network of 130 retailers throughout the country.
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Increased the retailers’ average margins
on our products by 10 points through efficient cost control.
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Reduced the new product development
time by half through a more efficient time and team management.
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Reduced the production costs by 25%
by internalizing a larger part of the production process.
S&B CREATION
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